Category: Social Media

4 Things you can do to customize your Newsfeed

4 Things you can do to customize your Facebook News Feed.

In a previous post, I outlined how Facebook’s Algorithm, EdgeRank, affects what stories you see in your News Feed. If you missed it, you can check it out here.

In this post, I’m going to give you a few tips on things you can change in Facebook that will affect your News Feed.   Give them a try to see if you like the results!

What can you do to control what you see in NewsFeed?

  1. Hide a story that you don’t want to see. (see the full Facebook instructions here)

If you click on the little ‘v’ that appears next to every story in your News Feed, you will see a drop down menu that gives you some options.   If you click “I don’t want to see this” you will be given the option to See Less from that person or page, or you can Unfollow them. If you unfollow, you will still remain friends, but you won’t see their posts. Other options in this menu are Report or turn on notifications. Use these to report an inappropriate post, or to receive notifications of any comments on that post.

  1. Using Lists.

Facebook provides some list categories to get you started using Lists. You have lists for Close Friends, Acquaintances and Restricted. You will see more posts and updates from the people in your close friends list, you won’t see as much in your news feed from your acquaintances, and you guessed it, you won’t see posts from your restricted list. In fact, anyone on your restricted list will only get to see your Public Content, or posts they are tagged in.

Don’t worry, your friends do not know when they have been added, or removed, from these lists.

You can also create custom lists to organize your friends, and control what you see of theirs, and what they see of yours. Creating a ‘work’ or ‘office’ group might be particularly useful if you have a large circle of colleagues connecting to you on Facebook. Use the Audience Selector when you post on facebook to know who you are including (or NOT including) in your audience.

Facebook provides great instructions on their website for creating lists, and adding people.

  1. Viewing Top Stories vs Most Recent.

The default setting in Facebook is that our News Feed is set to Top Stories. A simple switch to Most Recent still shows you posts from friends and pages and groups you interact with, but shows them in the order they were posted, not in the order of what is getting the most activity, or engagement.

Your news feed will return to the default setting, so this is something you can switch regularly to see the difference.

It’s a very simple change to make. On your homepage’s left hand column, find News Feed, and click the drop down triangle next to it. You will see the option to switch from Top Stories to Most Recent. Give it a try now, and see what impact it has on your news feed.

  1. Using News Feed Preferences.

You can access your News Feed preferences from the very top of your home page. In the top right hand corner, there is a drop down triangle. Click here to open a drop down menu where you will find News Feed Preferences.   You will now see all the Friends, Groups and Pages that you follow on Facebook. Here, you can easily see a Summary of your connections, or you can view People, Pages or Groups as their own category. Within each tab, you can easily Follow or Unfollow anyone with a simple click.

If you find that your News Feed is over run with too many posts from one Group or Page, or if you see too much from a friend that you barely know, try some of these techniques, and I guarantee that you will see a change in your News Feed!

The Facebook Algorithm – EdgeRank

How the Facebook Algorithm controls your News Feed

If you are saying to yourself; “Wait, Facebook has an Algorithm?” you’re not alone. Many of us assume that the Facebook News Feed is simply a real time stream of the posts and comments from our friends and ‘Liked’ Pages. In reality, it’s more complex than that. Facebook uses an algorithm called EdgeRank to show us what it thinks we want to see, and what we are most interested in.

Algorithms are ubiquitous on the Web, and they have a huge impact on the information we consume, our tastes, buying habits and online activity. Amazon’s algorithm will help shoppers find what they are looking for, and suggest other relevant items to purchase. Pandora uses an algorithm to play a soundtrack that is perfect for each listener. And perhaps most widely understood, Google’s algorithm helps us find the answer to just about ANY question we have.

But how do algorithms affect your Facebook News Feed?

In this post, I’ll outline what kinds of things EdgeRank is more likely to show you, and give you a few tips on how you can tweak your News Feed to be customized just for you.

EdgeRank Likes;

  1. Lots of engagement! The more likes, comments and shares a post gets, the more likely it is to be shown to more people. Timing is also a factor here – a large volume of engagement in a short amount of time will increase the post’s visibility.
  2. Pictures and Videos; Posts with pictures or videos are favoured over simple text, and also tend to get more engagement (see #1). Taking this one step further, if you click on video posts more than anything else in your News Feed, EdgeRank will likely show you more videos in your feed.
  3. What your friends like; Who is engaging with a post will also play a role in a post’s visibility. Friends who engage with each other more often will be more likely to see each other’s posts. Also, if a fan base of one page overlaps with the fan base of another popular page, posts will be more likely shared in more Feeds.
  4. Originality; Content that has never been posted or shared before will also be rewarded by EdgeRank, and will be more likely to be seen by more people.

Ok, so, now you know that your News Feed isn’t just a real time stream. Fear not, you can adjust your Feed to your liking!

(Stay tuned for my next post where I will provide some simple tips on what you can do to change what you see in your News Feed.)

  1. To view your News Feed preferences:
  2. Click in the top-right corner of any Facebook page (ex: your home page)
  3. SelectNews Feed Preferences
  4. ClickPeoplePages or Groups to sort by category, and then click Alphabetical Order if you want to see one of those lists in alphabetical order

To adjust your News Feed preferences, you can:

  • ClickFollowing next to any person, Page or group to unfollow them and stop seeing their stories in your News Feed
  • ClickFollow next to any person, Page or group you’ve unfollowed to start seeing stories from them again

From within NewsFeed, you can also tweak what you see. Have you ever ‘Liked’ a page, and then found your news feed over run with their posts? Fear not, you do not have to unfollow them! Next time you see something in your news feed that isn’t relevant, or that you don’t like, you can give Facebook (and EdgeRank) some feedback.  You can choose to hide that particular story, See less from that person (or page) or unfollow them all together.

  1. Click on the in the top right of the story. This will open a drop down menu with some options. Choose “I don’t want to see this”, and you will then have to option to hide that particular post, or to see less from that person or page.
  2. Seems tedious, but does have an impact on what you see, and is worth the effort.
  3. Use Friends lists to organize friends, acquaintances and Restricted, or create custom lists. Once you have some lists, a couple of things will happen. When you post, you can choose your audience. Whether it’s all friends, close friends, public or a custom list, like coworkers. You can have more control over what posts are seen by whom. Also, you are going to see more stories an updates from the people in your close friends list