Freelance Digital Marketing Support
Do I Need Google Analytics for My Business? If you’ve heard of Google Analytics but haven’t quite taken the plunge yet, you’re not alone. Most business owners know it exists, have a vague sense that it tracks website data, and then promptly put it in the “I’ll deal with that later” pile. This post is...Continue reading
Get started with GA4.Have you made the transition to GA4? Even though the old Universal Analytics is no longer collecting data (as of July 2023), do not worry—you can still transition to GA4 and start working with new data in the new platform. If you haven't used Google Analytics before, check out my last post...Continue reading
Unlocking Growth: The Vital Importance of Google Analytics for Your Small Business Website In today’s digital landscape, small businesses face a myriad of challenges when it comes to establishing and growing their online presence. With limited resources and fierce competition, every decision counts. One of the most potent tools is Google Analytics – a game-changer...Continue reading
In the ever-evolving landscape of digital marketing and web analytics, staying up-to-date with the latest tools and technologies is essential for success. One significant transition that marketers and website owners have had to navigate in recent times is the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). In this blog post, we’ll explore...Continue reading