Freelance Digital Marketing Support
Do I Need Google Analytics for My Business? If you’ve heard of Google Analytics but haven’t quite taken the plunge yet, you’re not alone. Most business owners know it exists, have a vague sense that it tracks website data, and then promptly put it in the “I’ll deal with that later” pile. This post is...Continue reading
Why GA4? Google Analytics 4, often referred to as GA4, represents a significant leap forward in web analytics. It was designed to address the limitations of Universal Analytics and adapt to the ever-changing digital landscape. Here are some key reasons why GA4 is a game-changer: Event-based Tracking: GA4 focuses on event-based tracking rather than relying...Continue reading